Cardinal exclusive: Eytys
04/29/2014 by Grace Feng
Talking about my generation
Eytys is a unisex sneaker with confident proportions – more gritty pavement than polished runway. It’s a product manifestation of our generation: born in the boom years of the 80s, grew up with the street culture of the 90s, and subsisted on a heavy diet of inspiration – which has always been a click away.
Being part of this Generation-Y has given us the confidence to create Eytys – our interpretation of the perfect sneaker. But equally important is the idea of a platform on which Eytys stands; a platform through which we wish to connect, interact with and highlight creative people we admire. Eytys is a celebration to Multidisciplinary Creativity.
Launched in 2013 and based in Stockholm, Sweden.